A land designs the roads that cross it. The Monferrato of great wines, praised by the Latin patrician gentes and by the English in the 18th century; the Monferrato of castles and of the infernot, ancient cellars dug out by hand into tuff; the Monferrato that is a UNESCO World Heritage site and has for two centuries focused on identity and modernisation in wine-making. This Monferrato has for decades been the cradle of Vicara, its vineyards, its designs. Every Vicara bottle is the fruit of a union between its strong local roots and a “tailored” method which governs each phase of the production process, from vineyard planting to ageing, inspired by three fundamental, inseparable elements: tradition, innovation and people.